Athlete-influencer & golf creator marketing

A trusted athlete voice builds more brand awareness than another paid ad ever will.

We connect brands — in golf and well beyond it — with high-engagement golf creators and athlete-influencers, then manage the entire campaign end to end.

18.6%
average engagement rate for golf athlete-creators, vs. 1.9% for typical influencers
100%
of quoted rate goes to the golfer — no commission taken from their side
Nationwide
roster of golf creators and athlete-influencers, built and vetted directly — coast to coast

Awareness that a paid ad can't buy.

01

Trust drives recall

An audience trusts an athlete's word in a way it never trusts an ad — that trust is what turns a post into brand awareness that actually sticks.

02

Story-driven content

Training, competition, and everyday life give a brand organic, ongoing content — reach a media buy can't replicate on its own.

03

An audience beyond golf

Golf's affluent, loyal following opens doors for brands well outside the golf industry — not just golf equipment and apparel.

One process, start to finish.

You're not managing a roster of one-off creators — you're handing us a brief and getting a run campaign back.

01

Discovery

We learn your brand, your audience, and what a successful pilot looks like before recommending anyone.

02

Selection

We match creators and athlete-influencers from our roster to your specific campaign — not the biggest following, the best fit.

03

Live campaign management

Contracts, content deadlines, and approvals — handled, with visibility into performance the whole way through.

04

Reporting

A full performance report against what we forecasted — reach, engagement, and what to do next.

What a 30-day pilot actually looks like.

Every campaign runs on the same five-stage timeline, start to finish.

Example walkthrough — how a golf apparel brand launching a new polo line before the fall season would move through the process.
Week 1

Discovery & brief

We learn the goal (awareness + pre-orders ahead of the fall launch), key talking points, required links or codes, and anything off-limits.

Week 1–2

Roster selection

We match a roster of golf creators and athlete-influencers — the number sized to your budget and goals — and confirm rates before locking in the plan.

Week 2–3

Content creation & approval

Each creator drafts content around the brief in their own voice. We check it against the brief and disclosure requirements before it goes to the brand for final sign-off.

Week 3–4

Campaign goes live

Posts go live on a staggered schedule. We track performance daily and shift remaining budget or deliverables toward whoever's outperforming.

Week 5

Final report & recommendation

The brand gets full results — reach, engagement, clicks, and attributed purchases — benchmarked against what we forecasted, plus a clear recommendation for what to do next.

You see the numbers while the campaign is running — not just after it ends.

Most influencer campaigns lock in a budget, run, and hand you one report weeks later. We do it differently.

Typical influencer marketing
  • One report, after the campaign already ended
  • Budget is locked in up front, no matter what's working
  • You find out what performed after the money's spent
With Project 18 Creative
  • Performance visibility throughout the campaign, not just at the end
  • We shift budget toward the athletes and creators outperforming the rest — while it's still live
  • You always know where the campaign stands, not just where it landed

Full-funnel visibility, not just vanity metrics.

Every campaign is tracked through the same funnel — from first impression to actual purchase — so you know exactly what your spend produced.

01 · Awareness

Did the right people see it?

  • Reach & impressions
  • New follower growth
  • Brand mention lift
Goal: put the brand in front of an audience that trusts the messenger.
02 · Engagement

Did it actually resonate?

  • Likes & comments
  • Saves & shares
  • Engagement rate vs. benchmark
Goal: confirm the content connected, not just got served.
03 · Consideration

Did interest turn into intent?

  • Link clicks
  • Profile & site visits
  • Promo code views/saves
Goal: move someone from watching to actually considering the brand.
04 · Purchase

Did it make money?

  • Attributed conversions
  • Unique code redemptions
  • Revenue tied to each creator
Goal: connect the spend directly to sales, not just impressions.

Start with a pilot, not a contract.

Low risk, fixed scope, real reporting — the way to test a new channel without committing a full budget to it.

Now accepting founding brand partners

Golf Creator Pilot Program

A fixed-scope campaign built to prove the channel works before you scale it — with live visibility and a full report benchmarked against our forecast.

RosterSized to your budget & goals
Timeline30 days
ScopeFixed price, fixed deliverables
IncludesSelection, live tracking, full report

Two kinds of credibility, one growing roster.

Where a creator comes from is part of the story a brand is buying — a golf creator brings built-in content instincts, an athlete-influencer brings competitive credibility. If either sounds like you, here's where you'd fit.

Creator

Golf content creators

Already posting regularly. Competitive credentials optional — what matters is consistent, engaged golf content.

  • Nano to micro following, real engagement
  • Active posting cadence, not occasional
  • Keep 100% of your quoted rate
Athlete-influencer

Posting college & HS golfers

Competitive golfers who also show up consistently online — the overlap between athlete credibility and creator activity.

  • Current college or high school golfer
  • Meets the same activity bar as our creators
  • NCAA-compliant deal structure, always

Join the roster

We're building out the creator and athlete-influencer pool now — apply once and we'll match you to campaigns that fit, no cost to you.

  • Free to join, always
  • Keep 100% of your quoted rate
  • Matched to real brand campaigns, not a public listing
Apply as a Creator

We started Project 18 Creative because golf's next wave of creators — sharp, consistent, genuinely good with an audience — don't have anyone building them opportunities yet.

We're Project 18 Creative (P18C), an athlete-influencer and golf creator marketing agency built to work with brands nationwide. We're not a marketplace you browse — we're a team that finds the right fit and runs the campaign for you.

Every deal is structured so creators keep their full rate, and every campaign comes with real reporting, not just a promise.

Ready to test the channel?

Start a campaign

Tell us about your brand and what you're hoping a pilot could prove — we'll follow up within a day.

Start a Campaign